《高级口译教程》（第四版）配套核心词汇（商务谈判）

经营范围 line/scope business

品牌资产 brand equity

特许专卖 franchising

独家销售/经销代理 exclusive distribution/selling agency

直销策略 direct sale strategy

促销/营销组合 promotional/marketing mix

电话营销 telemarketing

集中/网络/差异性营销 concentrated/network/differentiated marketing

整合营销传播方式 Integrated Marketing Communications (IMC) approach

推销员奖金 push money (PM)

讨价还价 bargain

回佣；回扣 return commission

季节性折扣 seasonal discount

离岸价 F.O.B. (Free on Board)

离岸加运费价 C&F (Cost and Freight)

装运港船边交货价 F.A.S. (Free Alongside Ship)

目的港船边交货价 F.O.S. (Free over Side)

到岸加佣金 C.I.F.C. (Cost, Insurance, Freight and Commission)

实/虚盘 firm/non-firm offer

现/期货价 spot/forward price

开/收盘价 opening/closing price

批发/零售价 wholesale/retail price

净/毛利润 net/gross profit

现货 spot goods

库存有限 limited stock

尝试性订购 trial/try-out order

现金结算 cash settlement

信用证结算 payment by letter of credit (L/C)

到货付款 cash on delivery (COD)

定金；首付 down payment

分期付款 payment by installments

违约 breach the contrast/agreement

贸易索赔 business claim

要求赔偿损失 claim for a compensation of loss/damage

易货贸易 barter trade

补偿贸易 compensation trade

外汇储蓄 foreign exchange reserve

市场准入 market access

双赢/多赢/共赢战略 win-win/all-win strategy