人工智能时代新闻媒体的责任与使命文章源自英文巴士-https://www.en84.com/15794.html
Responsibility and Mission of News Media in AI Era文章源自英文巴士-https://www.en84.com/15794.html
文章源自英文巴士-https://www.en84.com/15794.html
新华社研究院文章源自英文巴士-https://www.en84.com/15794.html
Xinhua Institute文章源自英文巴士-https://www.en84.com/15794.html
目录文章源自英文巴士-https://www.en84.com/15794.html
Contents文章源自英文巴士-https://www.en84.com/15794.html
文章源自英文巴士-https://www.en84.com/15794.html
导言文章源自英文巴士-https://www.en84.com/15794.html
Introduction文章源自英文巴士-https://www.en84.com/15794.html
第一部分 机遇：人工智能赋能传媒发展
Part One Opportunities: AI Empowers Media Development
一、产能新驱动
I. New Drivers of Production Capacity
二、体验新升级
II. Enhanced User Experience
三、业态新前景
III. New Prospects for Business Forms
第二部分 挑战：人工智能催生多重风险
Part Two Challenges: AI Creates Multiple Risks
一、虚假信息引发信任危机
I. Misinformation Triggers a Crisis of Trust
二、技术滥用破坏舆论生态
II. Technology Misuse Disrupts Public Opinion
三、快速发展加剧治理忧虑
III. Rapid Development Exacerbating Governance Concerns
四、智能应用加大发展鸿沟
IV. Intelligent Applications Widens the Development Gap
第三部分 使命：坚持以人为本 推动智能向善
Part Three Mission: Putting People First and Promoting AI for Good
一、加快智能驱动，提升媒体价值
I. Accelerating AI-Driven Industry to Enhance the Value of Media
二、立足善意使用，健全伦理规范
II. Establishing Ethical Standards based on Good Use
三、加强对话合作，完善全球治理
III. Strengthening Dialogue and Cooperation to Improve Global Governance
第四部分 调查：全球新闻媒体人工智能认知及应用现状
Part Four A Survey on the Perception and Use of Artificial Intelligence in Global News Media
结语
Conclusion
编写说明与致谢
Notes and Acknowledgments
从全球范围看，媒体智能化进入快速发展阶段。我们要增强紧迫感和使命感，推动关键核心技术自主创新不断实现突破，探索将人工智能运用在新闻采集、生产、分发、接收、反馈中，用主流价值导向驾驭“算法”，全面提高舆论引导能力。
Media intelligence is developing rapidly around the world. With a stronger sense of mission and urgency in bolstering our capability to guide public opinion, we need to make breakthroughs in the independent innovation of key technologies, exploring the application of AI in news gathering, generating, distribution, reception and feedback. The use of algorithms must be aligned with mainstream values for better guidance of public opinion.
——习近平
– Xi Jinping
导言
Introduction
生成式人工智能技术的快速发展及广泛应用，引发席卷全球的人工智能热潮，新闻媒体也再一次迎来变革发展的机遇。科幻小说中那个神秘的“技术奇点”正从想象走入现实，带领人类进入一个充满未知的崭新时空。“智媒”时代正向我们走来。
The rapid development and wide application of generative AI technology have triggered an AI boom sweeping the world, with news media once again embracing opportunities for transformation and development. The mysterious “technological singularity” in science fiction is moving from imagination to reality, leading mankind into a new space-time full of unknowns. The era of “smart media” seems to have arrived.
人工智能为新闻媒体行业带来无限可能性，但正如之前历次传播技术革命一样，人工智能的发展也无法摆脱“科林格里奇困境”，新兴技术的利弊在得到实践检验之前，仍处于“黑箱”之中。
How AI will reshape the news media industry is still an unknown mystery as the development of this technology is still fraught with uncertainty. Just like the previous revolutions in communication technology, the development of AI cannot escape from the “Collingridge dilemma”. The pros and cons of the emerging technology are still in the “black box” until they are tested in practice.
构建有效的治理机制，促进人工智能造福人类，已经成为国际社会的广泛共识。2023年10月，中国国家主席习近平在第三届“一带一路”国际合作高峰论坛上提出《全球人工智能治理倡议》。《倡议》指出，人工智能治理攸关全人类命运，是世界各国面临的共同课题。在世界和平与发展面临多元挑战的背景下，各国应坚持发展和安全并重的原则，通过对话与合作凝聚共识，构建开放、公正、有效的治理机制，促进人工智能技术造福于人类，推动构建人类命运共同体。围绕人工智能发展、安全、治理等问题，《倡议》提出了“以人为本”“智能向善”等基本原则，为解决人工智能治理难题贡献了中国方案。
There is broad consensus within the international community on building an effective governance mechanism to promote AI for the benefit of mankind. In October 2023, Chinese President Xi Jinping put forward the Global AI Governance Initiative at the Third Belt and Road Forum for International Cooperation. The Initiative states that AI governance is a matter of shared future for humankind and a common issue for all countries. World peace and development are facing diverse challenges. Against this backdrop, all countries should be committed to the principle of equal emphasis on development and security, and forge consensus through dialogue and cooperation; they should build an open, fair and effective governance mechanism, promoting AI for the benefit of humankind, and contributing to the building of a community with a shared future for humanity. Focusing on the development, safety and governance of AI, the Initiative sets forth basic principles such as “putting people first” and “intelligence for good”, offering a Chinese perspective for tackling the challenges of AI governance.
人工智能时代，新闻媒体面临哪些机遇与挑战？推动智能向善，新闻媒体应该如何履行职责使命？围绕这些问题，新华社国家高端智库课题组以中、英、法三种语言面向全球新闻媒体机构开展问卷调查，最终得到有效问卷1094份，受访者来自53个国家和地区，包括报刊、广电、通讯社、网站、移动应用服务商等。与此同时，课题组还广泛走访全球各大主流媒体、科技公司与科研院所，聚焦人工智能时代新闻媒体的机遇与挑战、责任与使命开展深入调研。基于调研数据及访谈结果，课题组进行了科学的定性和定量分析，经过深入研究、反复研讨，最终形成《人工智能时代新闻媒体的责任与使命》研究报告。
What opportunities and challenges do news media face in the era of AI? How should news media fulfill their duties and missions to promote intelligence for good? To explore these questions, the research team at New China Research (NCR), the think tank of Xinhua News Agency, conducted a questionnaire survey in Chinese, English and French for global news media organizations in 2024, gathering 1,094 valid questionnaires. Participants from 53 countries and regions, including newspapers, periodicals, broadcasting and television stations, news agencies, websites and mobile application service providers. Additionally, the team visited major mainstream media outlets, technology companies and research institutes around the world to conduct in-depth investigations into the opportunities, challenges, responsibilities and missions of news media in the AI era. Based on the research data and interview results, the group conducted a rigorous qualitative and quantitative analysis and, after extensive discussions, produced the report titled “The Responsibility and Mission of News Media in the Era of Artificial Intelligence”.
报告发现，全球新闻媒体整体上（66.0%）对生成式人工智能对行业的影响持积极态度，多数媒体（67.6%）已切身感受到人工智能带来的变化，超半数媒体（51.2%）已开始应用人工智能。媒体对生成式人工智能的期待主要聚焦于提高新闻报道的时效性（74.6%）与生产效率（74.4%）等，同时警惕人工智能带来的“新闻线索和素材失真失准”（76.4%）等可信度风险。多数新闻媒体（85.6%）认为需要对生成式人工智能的应用加强监管。
The report found that the majority of global news media (66%) held a positive view on the impact of generative AI on the industry. Most respondents (67.6%) had already experienced changes brought about by AI and more than half of (51.2%) of them had begun to implement AI technologies. Media organizations primarily expected generative AI to enhance the timeliness (74.6%) and productivity (74.4%) of news reporting. However, they also expressed concerns about the credibility risk brought about by AI, particularly regarding the “distortion and inaccuracy of news clues and materials” (76.4%). Additionally, a significant majority of news media (85.6%) believed that the application of generative AI required better regulation.
报告认为，人工智能给新闻媒体的发展带来产能新驱动，从内容的采集、生产、分发、评估等环节促生了媒体新质生产力；赋予媒体及其消费者超越时空、虚实融合、人机交流的体验新升级；开创了万物媒介化、媒体平台化、产业数智化的新兴业态。
According to the report, AI is driving a new wave of productivity in news media creating advanced productive forces across content collection, production, distribution, and evaluation. It empowers both media organizations and consumers with enhanced experiences that transcend time and space, integrating virtual and real-world interactions, and facilitating human-machine communication. Additionally, AI is creating new forms of businesses models, including a media-centric approach for everything, platform-based media, and digitalized and intelligent industry.
报告提出，人工智能的不确定因素及其滥用恶用，催生了多重风险挑战。虚假信息在规模、形态和传播路径上不断升级，引发了全球范围内的真实性危机；技术的自身局限与使用者的私利诉求产生“合谋”，污染了舆论生态，对个体认知和社会舆论造成负面影响，并加重了国际层面的信息对抗；广泛存在的价值争议和伦理困境，令人工智能在发展与治理中陷入“两难”；“智能鸿沟”或将进一步拉大人际、城乡和南北差距，助长技术霸权，加剧全球发展失衡。
The report suggests that the uncertainty of AI and its misuse have given rise to multiple risks and challenges. False information has escalated in scale, form and distribution, triggering a global crisis of authenticity. Additionally, the technology's limitations and the users' private interests have created a “collusion” effect, polluting the public opinion and negatively affecting individual perceptions and societal discourse. This situation has intensified international confrontations of information. Furthermore, widespread value disputes and ethical dilemmas have put AI in a dilemma between development and governance. The “intelligence divide” may further widen the gap between people, urban and rural areas, and between the North and the South, promoting technological hegemony and exacerbating global development imbalances.
报告提议，新闻媒体需肩负社会责任使命，坚持“以人为本”，推动“智能向善”，从加快智能驱动、提升媒体价值，立足善意使用、健全伦理规范，加强对话合作、完善全球治理等方面坚守人工智能时代下的责任与使命，为构建人类命运共同体，建设更加美好世界汇聚强大的媒体力量。
The report proposes that news media, by shouldering social responsibilities and committing to a “people-first” approach while promoting “intelligence for good”, will fulfil its duties in the era of AI in four aspects: accelerating intelligent initiatives to enhance media value, prioritizing ethical use to establish robust standards, shouldering social responsibilities to optimize the cognitive environment, and fostering dialogue and cooperation to improve global governance. In this way, powerful media forces will unite to build a community with a shared future and contribute to a better world.
